new brand energy

As we've evolved from a small start-up to a growing enterprise over the last 7 years, we felt a need to hit the refresh button on our branding as a whole. Our goal at Fancii has always been to help people feel their most beautiful, confident, authentic self - whatever that means to them. The heart of our brand is all about providing people with an outlet for self care and self-expression;  a place for having fun, being bold and non-apologetic about who we are. We do that daily in our beauty routines and are now bringing that to life in our overall branding. Powered by a vibrant new color palette, more sustainable packaging, and a fresh new vibe, we are honestly feeling ourselves in a serious way. We hope the new look of our brand gives you the ‘feel good vibes’ we envisioned and inspires you to be (and feel) your most beautiful, authentic self.